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Suggestions for writing your advertisement

Suggestions for writing your advertisement

State the job title and the location

State the maximum salary you're prepared to offer e.g. £40,000, and set it out as

'salary up to £40,000'

Have a look at our Practice Managers salary survey to get an indication of the going rate in your area.

The advantage of showing a figure for the salary is it will attract people to apply. Adverts that say 'salary according to experience' deter applicants who feel they might go to the trouble of applying, only to find that the salary on offer is lower that they are seeking.

By saying 'up to' you are not committing to paying that amount, only up to that amount (so you can offer less if appropriate e.g. if the chosen candidate is currently earning much less).

Do not put simply 'salary £40,000' because if you do, that is what you will be obliged to pay, even if you could have secured the candidate for less.

Consider what sort of person you want to attract. These days most newly appointed Practice Managers come from outside the NHS (many come from the Armed Forces, from banks, retail etc.). Although they don't have an immediate knowledge of the NHS, they bring with them many skills which are valuable to Practices in the current climate (where running a Practice is much more like running a business than it ever was in the past). They soon learn the ins and outs of the health service. If you say something like 'NHS experience essential' you'll get very few applicants.

Give an outline of the job but avoid jargon (e.g. 'paperlite EMIS') since applicants from outside primary care/NHS will not recognise this.

You may decide to prepare an information pack about the post, in which case the advert can be relatively brief, and end by inviting people to ask for the information pack. Alternatively you may decide to put more information in the advert and ask people to submit their applications. Be sure to give relevant contact details for obtaining the information pack or submitting applications, and details of who to contact for more information/in case of queries.

Always put a closing date and time (e.g. midday) for applications.

If you'd like to discuss the content of your advert please contact us using our enquiry form or phone us on 0333 240 4010